Estée Lauder Attends Decentraland Metaverse Trend Week as an Unique Magnificence Workforce

Estée Lauder Attends Decentraland Metaverse Trend Week as an Unique Magnificence Workforce

Estée Lauder would be the solely magnificence model to take part in Decentraland’s Metaverse Trend Week, the primary main chain trend week.

This press launch consists of multimedia. See the complete publication right here: https://www.businesswire.com/information/house/20220323005940/en/

ESTÉE LAUDER DECENTRALAND FASHION WEEK (Photo: Business Wire)

ESTÉE LAUDER DECENTRALAND FASHION WEEK (Picture: Enterprise Wire)

To create a singular magnificence expertise, Estée Lauder has collaborated with Alex Field, a famend artist within the metaverse, to create an authentic non-fungible token (NFT) impressed by the model’s #1 serum, Superior Night time Restore.

Customers will be capable to enter Superior Night time Restore’s iconic “Little Brown Bottle” to unlock a digital badge or Proof of Presence Protocol (POAP) and order a hand-held NFT system that options their shiny, glowing avatars.

on the twenty fourthMarch twenty eighth, a restricted amount of 10,000 NFT put on courtesy of Superior Night time Restore could be ordered by Metaverse Trend Week attendees. Customers will need to have just one MetaMask or different crypto pockets that accepts Ethereum and Ethereum tokens (ERC20 Tokens). The hand-held system shall be accessible for so long as the consumer wants.

“We’re delighted to have such a singular magnificence collaborating in Metaverse Trend Week. This marks an necessary milestone for Estée Lauder in how we attain and interact new and current shoppers within the metaverse,” mentioned Stéphane de La Faverie, International Model President at Estée. Lauder & AERIN Magnificence and Group President of the Estée Lauder Corporations. “The creativity, innovation and braveness of our pioneering founder has impressed us to push the boundaries. When the primary night time restore was launched, it fully revolutionized the skincare sector and continues to remodel the trade at present. It was the right mixture to create the Metaverse Expertise round this common product, immersing shoppers on the planet of Final Night time Restore and bringing Estée Lauder to a brand new era in a brand new method.”

“The metaverse opens up new prospects for locating the story of magnificence,” mentioned Alex Field. “On this unique Estée Lauder handheld system, I translate the essence of Superior Night time Restore, immersing you within the ‘Radiant Aura’, a glowing constellation of glamor and magic.”

This replace represents two technological milestones for Estée Lauder and The Estée Lauder Corporations: their first use of Proof of Presence (POAP) badges and their first cellular NFTs.

All through ELC, we’re utilizing expertise to redefine the best way shoppers around the globe discover and specific their particular person magnificence – not simply within the bodily world, however now within the digital world,” mentioned Michael W. Smith, Chief Data Officer from The Harbor Corporations. Estee Lauder. With the assistance of this new blockchain, the Estée Lauder model will make its mark within the Metaverse and drive buyer engagement and loyalty in new methods. The convergence of expertise and sweetness.”

The unique language textual content of this announcement is the official approved translation. Translations are supplied as a comfort solely and should seek advice from the unique language textual content, which is the one translation of the textual content that has authorized impact.

Contact:

Public relations:

Tara Connaughton – tconnaug@estee.com

Stephanie Katz – skatz@estee.com

Supply: BUSINESS DESCRIPTION

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