Meet the Brazilian who led Metaverse Trend Week, Decentraland

Meet the Brazilian who led Metaverse Trend Week, Decentraland

To tell

Giovanna Graziosi Casimiro: “Decentraland is a digital world on the blockchain that’s ruled and managed by its customers”

It was launched in February 2020 as a platform that enables gamers to collaborate, create, promote and purchase issues cryptocurrency sister, this one decentralized and star, in March of this 12 months, at Metaverse Trend Week, a vogue present that introduced collectively greater than 30 high-end manufacturers. The stage occasion introduced collectively manufacturers resembling Dolce & Gabanna, Tommy Hilfiger, Without end 21 and Paco Rabanne, amongst others, in Trend Avenue, a spot that was offered in November final 12 months for the equal of US $ 2.5 million to the Metaverse Group, actual. An actual property firm specializing in actual property.

The producer and liable for the present, the Brazilian Giovanna Graziosi Casimiro spoke with him Forbes Brazil concerning the behind-the-scenes of the undertaking and the chances across the concept, and the connection between the metaverse and Web3. Decentraland even strengthened relations with Brazilian manufacturers resembling Outback, which supported the marriage of Brazilian designer Rita Wu in Decentraland, and Housi, a platform specialised in actual property. “There is a chance for manufacturers to develop their identities past the boundaries of bodily area. Additionally, for the primary time, prospects are in a position to construct objects and options that rework the design course of into one thing that basically connects”, mentioned Gigi concerning the prospects of the metaverse.

Learn extra: Parade within the metaverse with Dolce & Gabanna, Tommy Hilfiger and Paco Rabanne

From the college to the metaverse

“I began my journey in 2009 within the subject of arts and know-how, with theoretical-practical analysis within the subject of multimedia set up and XR at UFSM. Throughout this time I developed initiatives with digital design, vogue stamp, AR and set up. Regularly, I went deeper into manufacturing and undertaking administration on this subject, and after finishing my grasp’s diploma in Artwork and Expertise, I taught as a graduate professor in Digital Design at Senac Santo Amaro, São Paulo. Then I began my PhD in Open Supply and open heritage at FAUUSPP, and on the similar time I began producing many VR and AR initiatives all over the world. From 2016 onwards I’ve emerged as an XR developer, gathering expertise in varied areas, together with digital computing, IoT, city installations and consulting on initiatives associated to the digital and augmented world. This world attracted me as a result of I’ve all the time liked the playful, the complete, the mysterious and the difficult, and I feel the chance to rebuild actuality is superior. The concept of ​​recreating the world round us in a hybrid means has all the time fascinated me, and perhaps my childhood of sci-fi motion pictures additionally contributed to that. “

to produce

Metaverse Trend Week introduced collectively among the high manufacturers in March in Decentraland

In any case, what’s Decentraland?

“Decentraland is a digital world on the blockchain distributed and managed by its customers. Due to this fact, it’s a platform that enables the development and entry in actual time of three-dimensional worlds on the internet and on the desktop, which serves as a spot to construct communities, social, tales and video games. Above all, we take Decentraland as a social experiment which will level to the way forward for social media.”

Metaverse Trend Week

“I’ve all the time been enthusiastic about vogue and high fashion, and have labored at varied instances on initiatives associated to know-how and vogue. However after I began at Decentraland I believed quite a bit about methods to be extra concerned within the vogue market, and at last the undertaking was assigned to me by my inventive director. It was the present of life, which modified a lot of my specialties. When it comes to expertise, it was robust from a manufacturing standpoint. We’ve a complete of three months between onboarding manufacturers, doing opinions, producing districts and collections. It was a race in opposition to time, however the occasion with greater than 70 manufacturers was a hit and introduced collectively 108,000 customers on the platform for 4 days and 60,000 in among the vogue districts. We’ve constructed 2 large districts, one for luxurious manufacturers, one for streetwear and digital vogue and the way forward for vogue reveals.”

Relationships and traits

“There is a chance for manufacturers to develop their identities past the boundaries of bodily area. Additionally, for the primary time, prospects are in a position to construct objects and options, turning the design course of into a really interactive one with a higher probability of success. I see in Web3 a chance for designers to develop their tales, discover new aesthetics, measure their merchandise and invite customers to work together first-person on the earth developed for them. It is a chance for manufacturers to create a way of belonging and restore a novel expertise to their captive viewers. Our relationship with manufacturers was fascinating, because it was a mixture of model training concerning the metaverse and the product. All of that is completed by 3D creators from the consumer neighborhood, additional enhancing the design financial system. “

Learn extra: Decentraland and UNXD arrange a vogue present within the metaverse

Avatars and id augmentation

“The concept of ​​with the ability to develop your id by an avatar is one other vital consider constructing who we’re and our values ​​within the web of the longer term. We’re all the time open to serving to manufacturers attain the platform, and that’s the objective of Decentraland: to be a middle among the many neighborhood of creators, together with manufacturers. So, there may be two methods for manufacturers to enter the area: contact creators who’re already on the platform, independently construct their expertise or contact the Decentraland collaboration workforce and we are going to assist introduce the model to creators within the ecosystem and discover the correct place for them to work.”

To tell

To inform

Decentraland is a digital actuality sim-like recreation the place gamers can work together, create, promote and purchase issues utilizing the cryptocurrency Mana.

Web3 and Blockchain

“These two concepts are related as a result of they’re the results of a protracted strategy of technical and social growth. The so-called metaverse is the results of progress that started within the Nineteen Eighties, and at the moment is accessible to everybody, as is the case with XR know-how. It is very important be aware that the thought of ​​autonomous organizations is strengthened by blockchain and vice versa, as good contracts affirm and shield public selections, which can’t be destroyed after voting. This makes selections validated and guarded whereas retaining their authentic worth. One other concept is that Web3 places collectively digital areas inbuilt actual time with the blockchain, which permits these creatures to be related collectively (collaboration) with the actual financial system, with none particular recreation. Within the metaverse, the inventive financial system and the blockchain change into a continuation of the bodily world and I see NFTs as entry keys that carry their worth relative to expertise. Moreover, NFTs will tackle a extra energetic position as motion triggers, prizes, VIP entry, key occasion identification.”

to produce

The platform additionally permits model actions and different firm occasions

Metaverse in perspective

“To me the metaverse is a continuation of our bodily world, it is a part of the narrative we make in actuality. You’re the half that enables us to construct a further layer of actuality, the place every part is feasible and we may be what we wish. I additionally imagine that the metaverse will go away the screens quickly, and can fulfill its mission of subverting actuality as we see it and unleashing the creativity of humanity round us. I personally wish to see the neighborhood develop and the creator financial system develop; I wish to see NFTs on the partitions of my lounge and my bodily garments connecting with my physique. I imagine that the metaverse is a device for equality and distribution of wealth amongst many, and for the development of a worldwide tradition. Due to this fact, the metaverse is a posh social, political and financial construction, which permits the web to be created for individuals. “

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